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November 21, 2008

Sharks debut new 'BlackArmor' jersey

SAN JOSE – At 8 a.m. Friday on, the San Jose Sharks and Seagate®, the world leader in storage solutions, unveiled “BlackArmor,” the Sharks’ new Reebok third jersey.  

The Sharks will wear their “BlackArmor” for the first time Saturday night, Nov. 22, against the Washington Capitals and will continue to don the sweater for the next three home games.  For the remainder of the season, the Sharks will wear their “BlackArmor” for each Thursday home game, marking the return of “Black Thursday” at HP Pavilion.  The sweater will be worn for 14 games during the 2008-09 season, including two road games.

 “BlackArmor” Nights
Sat. Nov. 22 vs. Washington
Wed. Nov. 26 vs. Chicago
Mon. Dec. 2 vs. Toronto
Thu. Dec. 4 vs. Columbus
Thu. Dec. 11 vs. Anaheim
Thu. Jan. 15 vs. Calgary
Tue. Jan. 27 at Colorado
Thu. Jan. 29 vs. Phoenix
Thu. Feb. 5 vs. Carolina
Thu. Feb. 19 vs. Los Angeles
Thu. March 5 vs. Minnesota
Thu. March 19 vs. Nashville
Sun. April 5 at Anaheim
Thu. April 9 vs. Phoenix

In addition, all fans attending the Nov. 26 game against the Chicago Blackhawks will receive a Seagate “BlackArmor” T-shirt.

The branding of the “BlackArmor” sweater is a unique marketing partnership between the Sharks and Seagate, marking the 12th season that the organizations have been partners.   Seagate also serves as the presenting sponsor of the Seagate “Sharks Player of the Month” and the Seagate “Sharks Player of the Year” Awards.

The branding of the alternate sweater coincides with Seagate’s promotion of its BlackArmor™ product, the world’s first safe portable hard drive.  The BlackArmor portable hard drive from Seagate is a storage solution that provides government-grade AES encryption certified by the National Institute of Standards and Technology (NIST), to help protect against unauthorized access to your valuable and private information. The BlackArmor portable hard drive also puts all security keys and cryptographic operations within the device, delivering stronger protection against hacking and tampering than traditional software alternatives.

 “Seagate has been an amazing partner over the years and we are very excited that they decided to further enhance their relationship through this unique co-branding opportunity,” Sharks Executive Vice President of Business Operations Malcolm Bordelon said.  “It is a distinctive concept and I am confident that our fan base, and those watching around the NHL, will love the look on our ‘BlackArmor’ nights.”

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