California Hockey Publication Hits The Streets

California Rubber Magazine launched to educate, promote

California's ice and inline hockey community now has a voice.

California Rubber Magazine, published by Minneapolis-based Good Sport Media, Inc., which also publishes Arizona Rubber Magazine, launched in January of 2008 and positions itself as the authoritative voice of ice and inline hockey in the state.

With no association, league, age or gender left behind, California Rubber's coverage blankets the state's youth programs all the way up through the pros.

"California's passion for hockey is second to none and we can't wait to be a part of its continued growth and success," said Brian McDonough, president of Good Sport Media. "Rubber is meant to serve as an educational resource while promoting and exposing the great accomplishments of every program in the state."

The publication will be printed 10 times annually with complementary distribution in every rink, pro shop and sporting goods store in California.

Subscriptions to California Rubber can be purchased for $29.95 through www.calirubber.com, with all monies directed towards the "OneGoal" program, an initiative spearheaded by USA Hockey, among other organizations, designed to grow hockey's participation at the grassroots level.

"Our success goes hand-in-hand with California hockey's success," McDonough added. "We're looking forward to working closely with every team and association to help raise the awareness of the sport."

For more information on California Rubber Magazine and to learn about sponsorship opportunities, call (612) 929-2171 or e-mail info@calirubber.com.